0About
Who we are
Welcome to From Duella, Australia’s latest natural hair brand created for curls, coils and kinks. We’re dedicated to giving you the very best curly hair products, with a focus on high quality, ethically produced products with no hidden nasties.
Founded in 2019, From Duella started in Perth, Western Australia. We are passionate about curls and understand the challenges faced when trying to find hair care products that are suitable for curly hair types with safe quality ingredients. After noticing a gap in the Australian market for ethical curly hair products, From Duella was born.
It is essential that we supply hair care products and create a brand dedicated to empowering and educating individuals to embrace their diversity. Our three mission pillars reflect this purpose and underpin everything we do.
We are available for purchase in Australia and internationally and we are thrilled that we’re able to share our passion with you.
Why we’re different
We’ve built a reputation as the go-to place for all things curls, coils and kinks. Here’s why.
We are:
Approachable
Our friendly, qualified team is here to help with all queries. Customer satisfaction is a priority to us.
Experienced
Over many years with experience in natural hair care, we have personally seen and managed it all
Committed
We’re happy to invest the time required to understand your needs and provide you with solutions or resources leaving you feeling educated and proud of your hair
Quality Ingredients
We have developed products that are clean, natural and cruelty-free. We never compromise on quality or test on animals. Our products are suitable for vegan and vegetarians.
Black and Female Owned
We are proud to be a part of a global community of black women entrepreneurs.
Our Mission
Space
To create a safe, supportive and educational space for all things curly hair related.
Empower
To empower individuals to embrace their diversity and become fearless in their pursuit of their best selves.
Quality
We promise to provide products that are ethical, safe and high quality. We stand behind our products and deliver world-class customer service to match.
Customer Love
“This new pomade has a divine smell and is very rich. It melts in my hands and is easy to apply. I used it on my skin and hair and you can definitely notice the difference.”
– Christelle